Almave Reimagine 2024
Full-CG commercial fully created and art directed. Designed and directed all CG elements—materials, lighting, environments, particle simulations, liquid dynamics, smoke, and fire FX—to deliver a rich, cinematic brand film with premium visual impact.
Led motion art direction and CG for Timberland’s "Colors" campaign, displayed in stores worldwide. Created bold full-CG visuals and dynamic animations to amplify product storytelling and elevate the global retail experience.
I led the CG and VFX direction for the Leagues Cup 2024 campaign, overseeing all 3D and visual effects work. Managed the full production pipeline using Cinema 4D, Unreal Engine, and After Effects. Handled dynamics, lighting, and compositing to integrate CG elements with live-action footage.
Led the creation of a CG commercial for Centenario Tequila’s 2024 Special Edition Soccer Labels, overseeing the full pipeline including concept development, lookdev, animation, environment design, and final compositing. Delivered a visually dynamic piece that highlighted the brand’s spirit through striking visuals and storytelling.
Created a CG commercial for Nike Vapor Max 2024, focusing on art direction through a 3D CG lens. Crafted materials, motion design, environment modeling, texturing, lighting, and compositing to deliver a visually cohesive and high-quality piece aligned with the brand’s dynamic identity.
Created a full CG commercial for Almave, building the entire visual world from the ground up. Designed materials and lighting, crafted detailed environments, and developed particle systems including smoke, fire, and atmospheric effects—all to achieve a rich, immersive visual experience aligned with the brand’s essence.
Motion direction, 3D graphics, and motion design for Nike’s worldwide "Cult Classics" campaign. Crafted dynamic full-CG visuals and a motion language inspired by the raw energy and timeless aesthetic of cult classic films—amplifying brand attitude and leaving a lasting visual imprint.